How to Build a Landing Page with Constant Contact (Step-by-Step Tutorial)
How to Build a Landing Page with Constant Contact (Step-by-Step Tutorial)
A landing page is a one-page website that exists for the sole purpose of capturing leads. If you are looking for an effective way to grow your email list and grow your blog, then building a landing page with Constant Contact is just what you need. This step-by-step tutorial will show you how to build your landing page in less than 10 minutes. Let's get started!
Six Steps to Building a Landing Page with Constant Contact
Step 1: Acquire a Constant Contact account
If you don't have a Constant Contact account yet, head to their website and sign up for one. You can test out their platform with their 60-day free trial and get access to all of Constant Contact's great features.
Step Two: Create a List of Contacts on Your Constant Contact Dashboard
Once you have an account, head over to your dashboard and click on contacts and then click the create list button. And since you want to build a landing page that captures leads, the contacts on your list need to be people who would be interested in what you're offering. Also, consider giving your list a name.
Step Three: Create a New Campaign and Choose “Landing Page”
Your landing page will serve as the place where visitors go before joining your email list. Once they click submit, Constant Contact will automatically add them to your list. Choose “landing page” as the type of campaign you're creating, and give it a name.
To do this, click campaigns in the primary navigation menu and then click the create button on the upper right-hand side of the screen. Next, select landing pages and then select lead generation. This choice will allow your landing page to come with a built-in lead form and thank you page, saving you time in terms of the build process and setting up the user journey.
Step Four: Build Your Landing Page
To build the best landing page aim to be simple and focused on one specific offer or CTA so that you can grab visitors' attention quickly and get them interested in what you're offering. If they see too many images or text boxes without a clear goal, it'll be harder for them to understand why they should join your email list.
To build your landing page, open the lead generation page tab on the left and side of the screen under the content section. This will allow you to edit the logo, the headline description and the button text within the form. Edit these three parts in a way that matches your campaign messaging.
Step Five: Design Your Landing Page
When designing your landing page, you don't need to include a lot of text or images on your landing page. Remember, your audience attention is what you want to serve best here. So, for this step, you will need to open the design tab to change background color, button color, font color, font size and font style. Ensure all these edits coincide with your campaign theme.
Step Six: Configure the Landing page
Next, you'll need to configure the landing page so that it connects to your email list. But first, click the contact fields tab on the main menu to add or remove the various types of form fields that have been set by default. Choose the specific fields you want your contacts to fill.
Now, to connect the page to the list, click the custom fields tab to go back to the main menu and open the settings tab. This will enable you to connect the form to the list you created in step two.
For the thank you page, click the settings tab to go back. You will notice that the thank you page tab within the builder has a lot of the design edits we made to the landing page, making it is super convenient and help you stay consistent throughout the campaign. Go ahead and edit the thank you page header and the description to your liking. Also, give the user instructions on what to do next when they receive the thank you page. Next, under add button, link your lead magnet to the thank you page.
The final thing you can do is name your pages. Naming your pages with a name that coincides with the campaign will make it easy for you to track progress on the backend of your Constant Contact account. To add or edit a name, hover your mouse over the default title on the upper left-hand side of the screen and click that pencil icon.
Step Seven: Save and Publish
Click save and then publish to make the campaign live.
In a few moments, you should expect to get a notification message letting you know the page has been published. You will also be redirected to a page where you can view your campaign stats and track results with real-time reporting. This is an important page that you should keep an eye on as it shows you your campaign performance.
From this page, you can also access the link to the landing page. It is advisable to test the link first before sharing it with your audience. So go ahead and fill out the form and confirm everything is working as it should.
Key Take Away
Creating a landing page and adding it to your email marketing campaign is a great way to increase leads and grow loyal blog followers. Constant Contact's new landing page builder is a great resource that can help you build and grow your email list. The builder requires no coding knowledge, which essentially makes it easy to use even for beginners. It comes with a wide range of features that make it super convenient for creating landing pages. You can also customize the look and feel of your pages to match your branding and campaign messaging. In addition, you can configure the landing page to connect with your email list.
If you are looking for an email marketing service with the ability to connect to your landing pages, try Constant Contact's new landing page builder.
A landing page is a one-page website that exists for the sole purpose of capturing leads. If you are looking for an effective way to grow your email list and grow your blog, then building a landing page with Constant Contact is just what you need. This step-by-step tutorial will show you how to build your landing page in less than 10 minutes. Let's get started!
Six Steps to Building a Landing Page with Constant Contact
Step 1: Acquire a Constant Contact account
If you don't have a Constant Contact account yet, head to their website and sign up for one. You can test out their platform with their 60-day free trial and get access to all of Constant Contact's great features.
Step Two: Create a List of Contacts on Your Constant Contact Dashboard
Once you have an account, head over to your dashboard and click on contacts and then click the create list button. And since you want to build a landing page that captures leads, the contacts on your list need to be people who would be interested in what you're offering. Also, consider giving your list a name.
Step Three: Create a New Campaign and Choose “Landing Page”
Your landing page will serve as the place where visitors go before joining your email list. Once they click submit, Constant Contact will automatically add them to your list. Choose “landing page” as the type of campaign you're creating, and give it a name.
To do this, click campaigns in the primary navigation menu and then click the create button on the upper right-hand side of the screen. Next, select landing pages and then select lead generation. This choice will allow your landing page to come with a built-in lead form and thank you page, saving you time in terms of the build process and setting up the user journey.
Step Four: Build Your Landing Page
To build the best landing page aim to be simple and focused on one specific offer or CTA so that you can grab visitors' attention quickly and get them interested in what you're offering. If they see too many images or text boxes without a clear goal, it'll be harder for them to understand why they should join your email list.
To build your landing page, open the lead generation page tab on the left and side of the screen under the content section. This will allow you to edit the logo, the headline description and the button text within the form. Edit these three parts in a way that matches your campaign messaging.
Step Five: Design Your Landing Page
When designing your landing page, you don't need to include a lot of text or images on your landing page. Remember, your audience attention is what you want to serve best here. So, for this step, you will need to open the design tab to change background color, button color, font color, font size and font style. Ensure all these edits coincide with your campaign theme.
Step Six: Configure the Landing page
Next, you'll need to configure the landing page so that it connects to your email list. But first, click the contact fields tab on the main menu to add or remove the various types of form fields that have been set by default. Choose the specific fields you want your contacts to fill.
Now, to connect the page to the list, click the custom fields tab to go back to the main menu and open the settings tab. This will enable you to connect the form to the list you created in step two.
For the thank you page, click the settings tab to go back. You will notice that the thank you page tab within the builder has a lot of the design edits we made to the landing page, making it is super convenient and help you stay consistent throughout the campaign. Go ahead and edit the thank you page header and the description to your liking. Also, give the user instructions on what to do next when they receive the thank you page. Next, under add button, link your lead magnet to the thank you page.
The final thing you can do is name your pages. Naming your pages with a name that coincides with the campaign will make it easy for you to track progress on the backend of your Constant Contact account. To add or edit a name, hover your mouse over the default title on the upper left-hand side of the screen and click that pencil icon.
Step Seven: Save and Publish
Click save and then publish to make the campaign live.
In a few moments, you should expect to get a notification message letting you know the page has been published. You will also be redirected to a page where you can view your campaign stats and track results with real-time reporting. This is an important page that you should keep an eye on as it shows you your campaign performance.
From this page, you can also access the link to the landing page. It is advisable to test the link first before sharing it with your audience. So go ahead and fill out the form and confirm everything is working as it should.
Key Take Away
Creating a landing page and adding it to your email marketing campaign is a great way to increase leads and grow loyal blog followers. Constant Contact's new landing page builder is a great resource that can help you build and grow your email list. The builder requires no coding knowledge, which essentially makes it easy to use even for beginners. It comes with a wide range of features that make it super convenient for creating landing pages. You can also customize the look and feel of your pages to match your branding and campaign messaging. In addition, you can configure the landing page to connect with your email list.
If you are looking for an email marketing service with the ability to connect to your landing pages, try Constant Contact's new landing page builder.
Written by Ben Cummings
Cofounder of Sage Wave Media
Ben is a professional blogger who holds an MBA with a specialization in Entrepreneurship. He enjoys teaching, blogging, startups, a hoppy IPA, and college basketball. Whenever he's not blogging, you can find him cruising around sunny San Diego with his amazing family.
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